Privacy Policy

VALLEY — PRIVACY POLICY

Last Updated: [10.09.2026]

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VALLEY (“VALLEY”, “we”, “us”, or “our”) respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store, protect, and otherwise process personal information when you visit the VALLEY website, purchase tickets, make bookings, contact us, participate in our events, or otherwise interact with our services.

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By using our website or services, you acknowledge that you have read and understood this Privacy Policy.

 

1. WHO WE ARE

The personal information processor responsible for your personal information is:

Legal Entity: [VALLEY]
Brand: VALLEY
Location: Chengdu, Sichuan, China
Address: [RUI DONG CENTRE 4TH FLOOR]
Email: [CONTACT@VALLEY.COM]

If you have any questions regarding the processing of your personal information, please contact us using the details above.

 

2. INFORMATION WE MAY COLLECT

Depending on how you interact with VALLEY, we may collect the following categories of personal information:

2.1 Information you provide to us

This may include:

• Name

• Telephone number

• Email address

• Date of birth or age information where required for event entry

• Ticket and booking information

• Payment-related information where necessary to process a transaction

• Information contained in enquiries or communications you send to us

• Information provided when joining VALLEY fan or community groups

We only collect information that is reasonably necessary for the relevant purpose.

2.2 Information collected automatically

When you visit our website, we may collect certain technical information, such as:

• IP address

• Browser type

• Device type

• Operating system

• Website pages visited

• Access times

• Referring website

• Basic website usage information

This information may be collected through cookies or similar technologies.

 

3. HOW WE USE YOUR INFORMATION

We may process personal information for purposes including:

• Providing and managing our website and services

• Processing ticket purchases and bookings

• Managing event attendance

• Communicating event information and updates

• Responding to enquiries

• Managing customer and fan relationships

• Sending marketing communications where permitted and where appropriate consent has been obtained

• Improving our website, events, services, and user experience

• Preventing fraud, abuse, and unauthorised activity

• Maintaining the security of our website and events

• Complying with legal and regulatory obligations

We will process personal information only for clear and reasonable purposes and will limit collection to information necessary for those purposes, consistent with applicable requirements under the PIPL.

 

4. LEGAL BASIS FOR PROCESSING

Depending on the circumstances, we may process personal information where:

• You have provided consent;

• Processing is necessary to provide a service or perform a contract with you;

• Processing is necessary to comply with a legal obligation;

• Processing is necessary to protect the life, health, or property of individuals in an emergency; or

• Another lawful basis permitted under applicable law applies.

Where processing is based on consent, consent should be voluntary, informed, and explicit where required by law. You may withdraw consent through the methods we provide. Withdrawal of consent does not affect the lawfulness of processing carried out before withdrawal.

 

5. TICKETS & EVENT INFORMATION

If you purchase a VALLEY ticket or make an event booking, we may process information necessary to:

• Confirm your booking;

• Process or facilitate payment;

• Issue and validate your ticket;

• Manage event entry;

• Contact you regarding changes to the event;

• Provide customer support; and

• Meet applicable legal or operational requirements.

Where ticketing or payment services are provided by a third-party platform, that platform may process your personal information under its own privacy policy.

 

6. MARKETING COMMUNICATIONS

Where permitted by applicable law, VALLEY may send you information about:

• Upcoming events

• Artists and performances

• Ticket releases

• Special offers

• VALLEY community activities

• Other VALLEY-related news and experiences

Where marketing communications require consent, we will obtain the appropriate consent.

You may unsubscribe from marketing communications at any time using the relevant unsubscribe function or by contacting us.

 

7. COOKIES & SIMILAR TECHNOLOGIES

Our website may use cookies and similar technologies to:

• Keep the website functioning;

• Remember preferences;

• Understand website usage;

• Improve website performance; and

• Support marketing or analytics activities where applicable.

You may be able to manage cookies through your browser or device settings.

Disabling certain cookies may affect the functionality of some parts of the website.

 

8. THIRD-PARTY SERVICE PROVIDERS

We may use third-party service providers to help us operate VALLEY's website and services.

These may include providers of:

• Website hosting

• Ticketing

• Payment processing

• Website analytics

• Marketing and communications

• Customer service

• Cloud storage

• Technical and security services

Where we provide personal information to another personal information processor, we will take appropriate steps to ensure that the information is processed in accordance with applicable law and the relevant purpose.

Where applicable law requires separate consent or additional disclosures for providing personal information to another processor, we will comply with those requirements.

 

9. PERSONAL INFORMATION RETENTION

We retain personal information only for as long as reasonably necessary to fulfil the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.

The retention period may depend on:

• The nature of the information;

• The purpose for which it was collected;

• Whether you continue to use our services;

• Legal, accounting, or regulatory requirements; and

• The need to resolve disputes or enforce agreements.

Where the purpose for processing personal information has been fulfilled, or the applicable retention period has expired, we will delete or anonymise the information in accordance with applicable law.

 

10. INFORMATION SECURITY

We take reasonable and appropriate technical and organisational measures to protect personal information against:

• Unauthorised access;

• Loss;

• Misuse;

• Alteration;

• Disclosure; and

• Other unlawful processing.

However, no internet transmission or electronic storage system can be guaranteed to be completely secure.

If a personal information security incident occurs that is subject to notification requirements, we will take the measures required by applicable law.

 

11. YOUR RIGHTS

Subject to applicable law and any relevant exceptions, you may have the right to:

• Know how your personal information is processed;

• Access and obtain a copy of your personal information;

• Request correction or completion of inaccurate or incomplete information;

• Request deletion of personal information in appropriate circumstances;

• Request restrictions on certain processing activities;

• Withdraw consent where processing is based on consent;

• Refuse certain processing activities;

• Request an explanation of how your personal information is processed; and

• Exercise other rights provided under applicable law.

PIPL provides individuals with rights relating to being informed, making decisions regarding processing, accessing and copying personal information, and requesting correction or deletion in applicable circumstances.

 

12. HOW TO EXERCISE YOUR RIGHTS

To exercise your rights or ask questions regarding your personal information, contact:

Email: [CONTACT@VALLEY.COM]
Subject: Personal Information Request

When making a request, we may need to verify your identity before responding.

We will handle your request within the timeframe required by applicable law.

 

13. CHILDREN'S PRIVACY

Our services are not intentionally directed at children under the age of 14.

Where we process the personal information of a child under 14, we will comply with the requirements applicable to children's personal information, including obtaining parental or guardian consent where required by law.

 

14. PHOTOGRAPHY & VIDEO RECORDING AT EVENTS

VALLEY and authorised photographers, videographers, artists, media partners, or other authorised personnel may photograph, film, or otherwise record events.

Images or recordings may contain identifiable individuals and may be used for legitimate VALLEY purposes such as:

• Event documentation;

• Promotional materials;

• Social media;

• Website content;

• Advertising;

• Editorial content; and

• VALLEY archives.

Where applicable law requires consent or additional measures for the collection or use of personal information through photography or recording, VALLEY will comply with those requirements.

If you have concerns regarding the use of an image or recording in which you appear, please contact us.

 

15. SENSITIVE PERSONAL INFORMATION

Certain types of personal information may be considered sensitive personal information under applicable law.

VALLEY will seek to avoid collecting sensitive personal information unless it is necessary for a specific purpose and permitted under applicable law.

Where sensitive personal information is processed, we will apply the additional requirements and protective measures required by law, including separate consent where applicable.

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16. INTERNATIONAL TRANSFERS

VALLEY may work with service providers located outside mainland China.

If personal information is transferred outside mainland China, we will comply with applicable requirements governing cross-border transfers of personal information, including any required notices, consent, security measures, contractual requirements, or regulatory procedures.

PIPL contains specific requirements concerning the provision of personal information outside China.

17. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect:

• Changes to our services;

• Changes to our website;

• Changes in how we process personal information; or

• Changes in applicable laws and regulations.

When we make significant changes, we will provide appropriate notice as required by applicable law.

The updated version will be published on this page with a revised “Last Updated” date.

18. CONTACT US

If you have questions, concerns, or requests relating to this Privacy Policy or the processing of your personal information, please contact us:

VALLEY
Chengdu, Sichuan, China
Address: [Rui Dong Centre 4th Floor, Chengdu, China]
Email: [contact@valley.com]